Manager, Programmatic Strategy

The Manager, Programmatic Strategy will help future-proof NBCU’s programmatic advertising business in this highly collaborative role. Working regularly with sales, ad operations, product, and planning teams, the Manager will be focused on programmatic supply enablement and emerging products, including live events, OEM supply, ad innovation, performance partners, and business analysis. This position reports to the Senior Director, Programmatic Strategy. Responsibilities: Own strategy and business plan for programmatic supply enablement and emerging products, including live events (World Cup, Olympics, NFL), OEM supply, ad innovation solutions, and performance partners (LinkedIn, Walmart). Leverage business and performance insights to evaluate new initiatives, optimize partner performance, and drive revenue growth, adoption, and operational efficiencies. Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, support integrations and activation readiness, and expand programmatic demand access. Lead end-to-end product commercialization and programmatic supply enablement efforts, from testing and pilot execution through beta testing, go-to-market strategy, stakeholder enablement, launch, and post-launch performance measurement. Partner cross-functionally with Product, Sales, Planning, Ad Operations, and Marketing teams to bring new programmatic products and capabilities to market, developing go-to-market strategies, positioning, sales enablement materials, training, and commercialization plans to drive successful launches and adoption. Gather partner and stakeholder feedback to help inform product enhancements and roadmap priorities related to live event monetization, supply enablement, and emerging products. Serve as the primary day-to-day contact for platform partners and key stakeholders, communicating partnership performance, initiative progress, opportunities, and risks. Track and evaluate KPIs for new product launches, strategic initiatives, and partner expansions to measure adoption, scalability, and business impact. Support project management efforts for strategic partnership initiatives, ensuring deliverables, timelines, and stakeholder communications remain on track. Manage OEM supply, including inventory deal pacing, troubleshooting delivery and performance issues, onboarding new opportunities, and ensuring compliance with contractual and operational requirements. Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.