Manager, Programmatic Strategy

The Manager, Programmatic Strategy will report to the Director of Programmatic Strategy and will play a key role in shaping and executing NBCUniversal’s broader programmatic business strategy across demand and supply. This role will be instrumental at helping future proof NBCU’s programmatic advertising business and will be very collaborative – working regularly with sales, ad operations, product, and planning teams. Responsibilities Own and develop programmatic business strategy across demand, supply, monetization, marketplace opportunities, translating business priorities and market trends into actionable strategies. Identify and evaluate growth opportunities across the programmatic ecosystem, including new partnerships, products, identify solutions, signals, deal types, monetization opportunities. Analyze business and partner performance to identify trends, opportunities, risks, and areas for optimization; develop clear recommendations and communicate key insights to the strategy team. Assist in day-to-day relationship for DSPs & SSPs for programmatic initiatives. Recommend and evaluate new revenue opportunities to enrich and optimize programmatic inventory. Tracking performance and surfacing analysis/insights for new product launches. Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.