Vice President, Advanced Advertising Strategy

The Vice President, Advanced Advertising Strategy will shape the long-term vision, strategic direction, and innovation agenda for NBCUniversal’s advanced advertising business, translating market shifts, technology advancements, and evolving client needs into growth opportunities. The role will take emerging ideas from their earliest stages through validation and toward commercial viability, working with Product and Strategy teams and ad-tech ecosystem partners to develop scalable businesses and capabilities aligned with NBCUniversal’s broader priorities and technology roadmap. Key Responsibilities Define the long-term strategy. Set NBCUniversal’s advanced advertising vision, strategic roadmap, and investment priorities across audience intelligence, performance advertising, data collaboration, retail media, identity, measurement and attribution, emerging media channels, and AI-enabled advertising. Incubate and validate new growth opportunities. Take emerging ideas from initial thesis through business-case development, market validation, testing, and commercial readiness. Establish disciplined experimentation frameworks to determine which opportunities merit further investment and scale. Partner deeply with Product and Strategy. Work closely with Product teams to connect market opportunities to technology and capability roadmaps, and with Strategy teams to ensure advanced advertising priorities align with NBCUniversal’s broader strategic direction. Identify and assess market disruption. Evaluate shifts in technology, consumer behavior, regulation, competitive dynamics, and advertising business models to identify where NBCUniversal should invest, partner, build, or experiment. Build connectivity across the ad-tech ecosystem. Develop relationships with operators, entrepreneurs, technology companies, platforms, and other innovators across the advertising ecosystem to surface emerging ideas, capabilities, partnership opportunities, and potential strategic investments. Advise senior leadership. Translate complex market developments and emerging opportunities into clear executive recommendations, strategic narratives, and investment priorities. Lead and develop a high-performing strategy team. Build a team that combines strategic rigor, intellectual curiosity, commercial orientation, and a bias toward action, while effectively leading initiatives that require influence across organizational boundaries.