Vice President, Brand Publicity

Peacock is seeking an experienced, innovative, and collaborative leader to oversee a newly established brand publicity team. Reporting to the Executive Vice President, Publicity, this person will be responsible for devising creative tactics and working directly with the press to build the Peacock brand with consumers. This role demands adept stakeholder management, an ability to present and influence senior management, and effectively lead a team with smarts, grace and compassion. Responsibilities: Define and oversee the strategy, development and execution of brand PR campaigns to drive Peacock’s awareness and relevance. Lead and scale a team of best-in-class publicists who can put the Peacock brand at the center of cultural conversation. Develop cross-functional platforms and create synergistic opportunities through marketing and publicity. Leverage your contacts with cultural and lifestyle media including social media editors at these outlets Work closely with teams responsible for influencers, social media and activations to deliver big ideas that can cut through culture. Lead and/or influence cross-functional teams to ensure communications strategy is driving ideation. Serve as an external press-facing representative of the company, evoking Peacock’s brand values with professionalism. Stay abreast of and monitor the competitive landscape and have a strong knowledge of industry trends.