Sr. Manager, Global Analytics & Insights

This role will be responsible for the development of a world-class business analytics models and tools which empowers data-driven decision making and commercial results. Will serve as the key internal expert in building analytics across the Consumer Products and Games organization worldwide in partnership with Retail, Category, Franchise, Product Development, Retail Brand Development, Strategy, Business Development, and Finance teams. Key Responsibilities: Global Analytics Lead the identification and sizing of global executable incremental growth and white space opportunities at both the Franchise/Property and Category/Subcategory level utilizing internal POS, market share benchmarking, industry analyst research, and syndicated data sources Drive global retail distribution analytics to identify underpenetrated channel opportunities by region and country. Scorecard and prioritize retailers based on current and future growth potential Manage audience segmentation and shopper cluster analytics based on basket, behavioral, demographic, and psychographic differences to improve product planning, distribution, merchandising, and retail marketing Develop analysis on longitudinal data sets, A/B and multi-variate testing, for franchise lifecycle, marketing ROI, and content analytics to identify most commercially impactful tactics and improve funding and allocation prioritization process Technical Model Leadership, Forecasting, and Planning Build predictive sales forecast models for overall business, franchises, retailers, categories, films and initiatives through triangulation of internal, industry, qualitative intelligence, buyer/licensee sentiment, and publicly available data. Identify upside or downside risks to plan. Lead creation of complex regression models to correlate wholesale shipment patterns and retail POS sellthrough by franchise, category and retailer in order to predict earned revenues Manage account annual and 3 year long range plan retail sales budgeting and initiative sizing process by franchise and category, aligning with overall retail and company financial goals, but differentiating based on account specific priorities and outlook. Lead consolidation across accounts teams to ensure consistency in methodologies and outputs. Reporting and Data Management Design international weekly account data activation, delivery, ETL, attribution, and restatement processes. Collaborate with internal IT teams and analysts to ensure consistency, completeness, and accuracy to minimize disruptions to downstream reporting and analytics workflows. Drive centralized development, data visualization design, and distribution of suite of reporting packages and performance recaps with high level insights on trending, key drivers, and contextual comparisons to internal and external benchmarks Manage new international retailer data onboarding efforts in coordination with external partners including business requirements, integration, and QA testing workflows. Build trust and manage relationships for the long term

Job ID
743999984660697
DetailURL
https://jobs.smartrecruiters.com/NBCUniversal3/743999984660697
Job Level
Profession
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51574772 Universal Products & Experiences UP&E HQ Analyst United States CALIFORNIA Universal City
Job Reference number
51574772
Multi Location
No
Is Remote Job?
No