Manager, Entertainment Analytics

About Versant: Versant is an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MSNBC, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and through complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine). Together our assets reach a wide range of passionate consumers across numerous endpoints. Position Overview: This position reports to the Senior Manager of Sports & Entertainment Analytics and will play a pivotal role in gathering, analyzing, and interpreting data from various platforms (e.g., TV, streaming, social media, podcasts) to provide actionable insights that drive business decisions and enhance content strategies across our Entertainment businesses. The ideal candidate for this role is someone who loves tackling tough questions, pays close attention to emerging industry trends, and embraces new challenges. Our team is responsible for building connections between Versant and its diverse audiences across all platforms, using our expertise in how generational and life-stage segments engage with entertainment media. We focus on research, insights, data analysis, and performance metrics that help internal clients better understand target audiences, engagement patterns, consumer behavior, and cultural trends. Responsibilities: Lead efforts in analysis of cross-platform interactions between linear TV, streaming, and social media to assess their impact on potential outcomes for Versant’s cable network brands. Create content performance analyses, address ad hoc requests, and actively contribute to meetings, presentations, and brainstorming sessions. Synthesize analytical results, identify key insights, formulate initial hypotheses, and suggest the next steps for investigation. Oversee research planning and execution, including vendor coordination and results reporting. Collaborate with internal consumer insights teams on the design of bespoke survey questionnaires to glean insights not available from existing third-party data providers. Assist in refining and strengthening the analytical frameworks used to evaluate critical strategic questions within our content portfolio. Foster collaborative relationships with peers to facilitate information sharing and enhance operational processes. Stay well-informed on media industry trends and competitive developments. Conduct competitive analysis to monitor industry trends, benchmarks, and best practices across media platforms, helping the company stay ahead of the curve. Support and maintain forecasting models to predict audience consumption for Ad Sales planning purposes and content greenlights