VP, Sports & Entertainment Analytics

The Position Reporting to Versant’s SVP of Content and Audience Analytics, the VP will help to shape the future of Versant’s sports and entertainment brands and programming. This person will provide actionable insights based on cross-platform audience analytics. The VP will arm senior stakeholders with the information needed to guide content, marketing, distribution and scheduling decisions to maximize audiences and monetization in an increasingly complex media ecosystem. Responsibilities: Partner with Versant’s senior leaders in the Sports and Entertainment verticals, translating complex analytics into actionable strategies that influence investment decisions, greenlight processes, and go-to-market approaches. Lead a high-performing analytics team, fostering a culture of innovation, collaboration, and data-driven storytelling. Oversee the implementation of integrated analytics frameworks that unify viewing data across linear and non-linear platforms. Identify emerging trends, benchmark performance, and shape business opportunities by delivering best-in-class competitive intelligence across the sports and entertainment landscape. Utilize predictive models and forecasting tools that support content planning, advertising sales projections, and audience development strategies. Champion the use of advanced analytics tools (e.g., Tableau, SQL, Python, R) to enhance automation, reporting, and data visualization, ensuring real-time delivery of critical KPIs to business stakeholders. Stay ahead of measurement advancements, platform evolution, and consumer behavior trends.