Manager, Marketing Strategy

The Universal Television Entertainment Group (UTEG) is seeking a strategic and analytical marketer to join our Marketing Strategy team. The Manager, Marketing Strategy will work closely with the Vice President, Marketing Strategy to develop campaign strategies with a focus on growing the Peacock platform and brand. In this role, you will help set and execute the ongoing brand vision for Peacock and develop analysis and materials that inform cross-functional decision-making. Grounding work in data and consumer insights, the Manager, Marketing Strategy will help to identify the most effective ways for Peacock to cultivate audience affinity, acquire new customers, and engage its growing customer base. You may also contribute to title measurement and prioritization across UTEG and play a role in the bid process for sports properties. Critical to the success of this role is a high aptitude for aligning high-level objectives into tangible business KPIs and a passion for developing new strategic frameworks. This person should be a growth-oriented individual with a desire to work at the intersection of business strategy and creative expression. The Manager, Marketing Strategy will champion UTEG’s marketing goals across the NBCUniversal organization, so experience creating cross-functional connections will be critical to success. The Person: You are a strategic thinker with an aptitude for understanding business analytics and consumer insights and a comfort with data-driven analysis. You are thoughtful and organized with a sharp attention to detail. You are comfortable building new things from scratch, unafraid to turn a blank slide and an insight into a comprehensive strategy. You have a passion for respectfully challenging the status quo and championing best-in-class brands. You are open-minded and adaptable, operating with collaborators from a place of positivity and respect. Responsibilities include, but are not limited to: Translate Peacock’s brand strategy for application by cross-functional stakeholders, including content, product marketing, and partnerships Initiate and write strategic briefs that connect critical subscriber growth KPIs and initiatives with content and brand marketing efforts Working closely with Decision Sciences and the Content Analytics teams, analyze data to track the performance of key content and marketing campaigns Build executive presentations to socialize marketing strategies with internal stakeholders Develop external pitch materials to support Peacock and NBC Sports in engaging with talent, leagues, and enterprise partners Proactively identify opportunities to acquire, engage, and retain users