Social Video Producer, NBC New York Duopoly
Job Description The NBCUniversal Local duopoly in New York, WNBC/WNJU, is looking for a dynamic and innovative Social Video Producer to lead social media content for our stations. This role will produce engaging social media videos, and additional content for our various platforms, including websites, apps and social media channels. The Social Video Producer will work across the Multi-Platform, News and Lifestyle teams to create compelling video content to drive views, engagement, traffic and brand awareness. The successful candidate will be a social media superstar and play a leading role in training newsroom staff on social media best practices and trends, as well as establishing best practices and SOPs. This individual should have excellent editing, writing and communication skills, a competitive drive to win and thrive in fast-paced, tight-deadline situations. Responsibilities Create multimedia content to enhance daily news, weather and trending coverage, including social media videos and still graphics, across platforms Collaborate with on-air reporters and anchors on social media videos, editing and distributing content Collaborate with staff of lifestyle programs Acceso Total and New York Live supporting digital and social efforts, including clipping programs for the website and YouTube, and producing/editing social media videos Lead training for newsroom, including on-air talent and producers, on social media best practices Develop standard operating practices for newsroom collaboration on social media videos Execute on SEO best practices in selecting and creating content daily for the websites and social media Track the metrics and analytics on a regular basis to inform content and strategy decisions Support the social media strategy for WNJU and WNBC’s social media accounts posting relevant content (links, videos, photos/graphics) throughout the day Curate and help manage YouTube channel, using video and SEO best practices Stay on the cutting-edge of digital, social and streaming trends and innovation. Develop new best practices and processes to drive growth and creativity Occasionally participate in field shoots through producing and shooting video Assist web editors in writing daily breaking or trending stories for NBC 4 New York platforms and backup web producers as needed; curate the homepage and other subsections, sending push alerts to drive traffic as content warrants Help with producing and editing regularly scheduled and special live and taped streaming programs as needed Support linear/broadcast producers in writing and editing content for newscasts as needed Abide by the ethical standards of the NBC News Group and Telemundo Station Group when creating and producing content for all platforms