DTC Marketing Coordinator

We are seeking a highly organized and analytical Marketing Coordinator to support strategic marketing initiatives, campaign performance, and membership growth efforts. This role will work cross-functionally with web, analytics, and promotional teams to execute strategies that enhance member acquisition, engagement, and retention. In this role, you will be a part of the larger NBC Sports Next Direct-to-Consumer team. Key Responsibilities: Performance Reporting & Analysis Monitor and analyze membership performance metrics across acquisition, engagement, and retention. Conduct reporting in Google Analytics to report out on traffic and performance. Provide ongoing analysis of campaigns, promotions, and membership trends to improve marketing effectiveness. Track and report on promo code redemptions and program analytics. Web Publishing & CMS Management Manage updates and content in the CMS across key pages. Ensure accuracy in web publishing and perform cross-platform QA testing. Coordinate with partners to maintain consistency in affiliate and partner pages. Promotions & Offers Assist with the execution of marketing campaigns across acquisition, engagement, and retention initiatives. Handle SKU and promo code management (creation, tracking, reporting). QA assets, links, and offers to ensure campaigns launch accurately. Implement and test sweepstakes and promotional mechanics using tools like JustUno. Research & Surveys Identify research gaps and manage member and non-member survey implementation. Analyze and present findings with actionable insights. Team & Administrative Support Assist with internal meetings: scheduling, file organization, and communication support. Provide backup support to other team members as needed.