Sr Director, Measurement Strategy

The Senior Director of Measurement Strategy plays a critical role at Versant, helping the company establish a total-market analytics capability that will yield the clearest and most comprehensive consumer understanding, the most powerful positioning of Versant assets in the marketplace, and the best business forecasting and decision-making. As content and consumption fragments across more platforms with varying business models, sustaining measurement consistency, completeness and value requires more focus and strategic planning. This person collaborates closely with senior staff in analytics and across the company – in content, distribution, sales and strategy – helping to align external data with business needs and objectives. This role is ideal for a candidate who loves data and methodology, has a strong interest in business strategy, and brings a consultant mindset. Responsibilities: Act as a Versant company expert on the various modes of measurement and reporting for all forms of consumption, distribution, and monetization, particularly from 2nd and 3rd parties. Provide the guidance required to align incoming data from all sources with business decision-maker needs. Closely collaborate with and advise Versant distribution, content, digital and ad sales leadership around cross media measurement to ensure we’re demonstrating the value of our premium assets across all platforms, while generating valuable insights that provide 360-degree view of our consumers and content performance. Spearhead Versant’s measurement and currency innovation efforts and lead the evaluation of current and emerging content measurement solutions in the marketplace. Advise the Versant analytics and distribution teams with respect to measurement and reporting deal terms that will enable the most insight-rich and valuable integrated view of our content on all platforms, and via all modes of business and access (linear, on-demand, subscription, ad-based, transactional, etc). Establish requirements and guidelines for deal terms, and tracking of those terms and deliverables to highlight opportunities for improvement. Develop and maintain comprehensive, clear documentation on partner-specific data processes, methodologies, and output specifications, serving as a knowledge resource for the team. Evaluate the data market and advise the Data, Insights and Strategic Analytics team on the measurement, reporting and currencies required to support the most accurate total outlook for consumer time spent and trends across screens, free and subscription video, and digital behaviors. Represent Versant in the measurement community, advocating for innovation and measurement outcomes that will accurately capture and highlight Versant’s competitive results, differentiate our brands, and enable the best decision-making. Advise analytics leadership on the strengths and weaknesses of 3rd party measurement and currency options. Play a key role managing, evolving and optimizing major existing measurement relationships, such as those with Nielsen and ComScore. Perform the analyses necessary to evaluate measurement options in the marketplace, and the analyses required to assess the impact of changes to incumbent providers.