Senior Manager, Programmatic Strategy - Demand

The Senior Manager, Programmatic Strategy will report to the Senior Director, Programmatic Strategy, focusing on demand strategy, demand insights, DSP relationship management, programmatic products, and business analysis. This role will be instrumental in helping future proof NBCU’s programmatic advertising business and will be very collaborative – working regularly with sales, ad operations, product, and planning teams. Responsibilities Own demand side strategy for the programmatic business. This includes analyzing business trends, measuring the uplift of new initiatives, proposing optimizations, and other highlights. Identify areas of opportunity to increase demand health and addressability, such as certifications, signals and more. Day-to-day contact for DSP partners as well as internal programmatic teams (planning, ops, product, sales), clearly communicating performance and progress of new initiatives Recommend and evaluate new revenue opportunities to grow programmatic demand, such as demand insights and optimizations. Evaluating, expanding, and tracking performance of new partnerships and partnership product launches Collaborate with business intelligence team on maintaining data integrity in internal systems and reporting capability enhancements Manage the programmatic product roadmap across the entire certification landscape Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem