Director, Consumer Insights- Content & Audience Intelligence

The Position: The Director, Consumer Insights (Content & Audience Intelligence) will play a key role in helping to develop forward-looking insights that deepen the business’s understanding of key audiences, content opportunities, and cultural trends across the evolving entertainment landscape. This position operates within a high-performing, fast-paced environment that spans NBC Entertainment and Peacock. The Director will be instrumental in shaping content strategy and marketing initiatives by delivering actionable insights and collaborating with cross-functional teams, including Content Strategy, Marketing, Growth Strategy, and more. Based in Los Angeles, this role reports directly to the VP, Consumer Insights (Content & Audience Intelligence) and will work closely with other Consumer Insights teams to deliver holistic, integrated stories that inform strategic decision-making. Responsibilities include, but are not limited to: Lead the development and execution of a strategic research roadmap to identify, prioritize, and deeply understand key audience segments. Create and evolve audience segmentation frameworks and personas, deliver actionable tools, and ensure teams understand when and how to apply them. Design and execute rich audience deep-dives in key areas (e.g., Sports, Genre Fandoms, Underrepresented Audiences, etc.) to develop a common language across cross-functional teams on growth opportunities. Collaborate with strategy, analytics, and data science partners to deliver a holistic view of audience needs, behaviors, and opportunities. Work closely with Content Insights and cross-functional partners to identify content white spaces, uncovering unmet audience needs and emerging opportunities across genres, formats, and trends to help differentiate our portfolio. Deliver proactive insights around tentpole and cultural moments to inform audience and marketing strategies that resonate in timely, relevant, and impactful ways. Conduct research and synthesize existing data sources to develop clear, actionable perspectives on content engagement strategies (e.g., release models, platform behaviors) that drive fandom, loyalty, and long-term value. Work closely with Brand Insights to monitor and interpret societal shifts and public sentiment, providing a forward-looking lens on how evolving opinions may influence audience engagement. Foster a culture of curiosity, innovation, and analytical rigor. Serve as a trusted advisor and strategic partner to leadership, routinely share insights that provide conclusions and recommendations to inform audience strategy, content portfolio planning, and growth tactics. Manage relationships with external research agencies and vendors, ensuring high-quality deliverables and optimal resource allocation. Champion a consumer-centric mindset throughout the organization, embedding insights into all aspects of business decision-making.