Director, NBC Partner Marketing

Overview The Director of NBC Partner Marketing is responsible for aligning with Content Distribution Marketing (CDM) in the pursuit of curating and generating network promotion on our partner platforms, servicing their marketing and content needs, and collaborating with them to launch/sustain viewership of NBC programming via curated content, activations, and giveaways. You will collaborate with the Directors of NBC Affiliate Marketing to amplify local activations for greater business impact. Responsibilities Align with CDM and proactively identify opportunities on partner platforms to optimize and expand network campaigns to increase and retain NBC viewership; collaborate, design and execute plans for those opportunities. Identify and pursue timely opportunities that tie NBC programming or consumer activations to partner priorities; collaborate closely with internal Brand Strategy, PR and Social teams to leverage synergies between partners and the network to maximize show awareness and tune-in while creating network value to our partners; provide recap analysis on partner tie-ins. Identify positive/negative trends in the market to inform marketing strategy by program and identify growth opportunities and actionable insights; produce graphic representation of findings. Act as primary contact for internal Entertainment Brand and PR teams to generate opportunities that garner press for network show talent and create interview opportunities for our partners and their content creator partners (e.g. press junkets, red carpet specials). Manage and empower a two-person team responsible for proactively helping CDM and partners secure all needed marketing assets (short/long form content, custom talent liners, digital and social assets) and information to drive promotion of NBC primetime programming; interface with VP Affiliate & Partner Marketing on daily operations of the team and pro-actively fulfilling partner needs. Build and maintain strong, long-term fruitful relationships with business partners (i.e., CDM, NBC and Peacock Brand teams, Xfinity) via regular communication and timely follow up/trouble shooting their needs & requests. Prep and participate in meetings, providing important network updates and helpful follow ups to CDM and key external partners; oversee specific functions of NBC Partner Marketing’s participation in events and conferences; act as partner rep on internal NBC show team calls and team sync meetings; create PowerPoint and Excel spreadsheet presentations as needed Maintain high-level knowledge of partner relationships and their priorities that align with network viewership goals.