Senior Director, Advanced Content Analytics & Forecasting

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. This leadership role will leverage a wide spectrum of data to supply and advise key stakeholders across NBCUniversal’s brands, platforms and entertainment studios. Reporting to the SVP of Advanced Content Analytics, you will influence content development, programming, forecasting, merchandising and key strategic decisions. With a catalog-wide purview, you will lead a strong bi-coastal team and work in a highly visible and fast-paced environment synthesizing and building key analyses, data models and customized data products. This role will have a tangible impact on Peacock’s growth and success into the future. Responsibilities: Be a source-of-truth for performance, merchandising and forecasting for all content on Peacock using a blend of descriptive & predictive analytics and utilizing a variety of datasets Develop powerful viewing KPI insights and estimates using SQL, Python, gAI tools and advanced analytical methods Identify and develop appropriate data solutions to advise key tactical and strategic decisions being made by various stakeholders (ie. Finance, Growth, Strategy, Studios) Lead our Peacock Content Forecasting team advising NBCU’s content strategy, planning and deal-making efforts Lead our Content Merchandising Analytics team helping key operational leads to surface and exhibit our content to customers in an optimal manner Spearhead Content Efficacy Analytics utilizing disparate datasets to build tools that can help NBCU optimize myriad content business efforts Partner with Data Science and other teams to build and wield sophisticated data products that will help executives & operational teams track multifaceted performance dynamics