Performance Marketing Coordinator

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media. At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; and GoMotion, sports and fitness business software solutions. NBC Sports Next includes two groups, this role is part of our Golf and Entertainment group; Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows. The Performance Marketing Coordinator position will play an integral part in the Performance Marketing team executing highly visible campaigns for several key brands across Fandango and NBC Sports Next. This position will support the execution, analysis, and optimization of multiple paid marketing campaigns across several ad platforms. This position will work closely with leadership to identify and manage areas of opportunity to optimize primary KPIs and OKRs. The ideal candidate will bring the skills necessary to apply industry best practices and data-driven strategies across all areas of paid marketing. Support paid marketing campaigns that align with business objectives. Demonstrate a deep understanding of multiple core advertising platforms including hands-on experience with paid advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc. Monitor campaign performance, conduct deep dive analysis, and flag opportunities to optimize performance across digital marketing tactics and channels. Stay updated with the latest technologies and trends in digital marketing. Collaborate with Sr. Manager, Performance Marketing to develop and execute best-in-class paid social and search campaigns. Demonstrate organizational skills, and ability to work independently with a backlog of projects and tasks. Demonstrate the ability to launch campaigns from the ground-up, including research, competitive analysis, audience ideation, and technical best-practice by ad platform. Other duties as assigned by leadership.