Senior Director, MSNBC Content Strategy
Reporting to the VP, DTC Strategic Growth and Operations, this leader will bridge editorial, business and product, helping develop and implement the content vision of the SVP of Content Strategy. This will include building and connecting with non-linear audiences across all of MSNBC’s digital platforms. Responsibilities: Supporting the business to build out, implement, evaluate and adapt content strategy across all digital platforms, and focusing on deep understanding of MSNBC communities and building strategies to engage meaningful opportunities with clear revenue alignment. Develop new content franchises with Editorial in support of existing subscriber and acquisition efforts, and new DTC content initiatives, as well as the core digital offering, including the free newsletter and live event areas. Work closely with editorial leadership (Digital & TV) to optimize content to achieve subscriber growth targets and a strong core digital offering Work with key MSNBC and Versant stakeholders to maximize internal opportunities and partnerships to bring editorial initiatives to fruition Model performance expectations for strategic initiatives and evolve strategy in line with maximizing audience and revenue opportunities.