Manager – Partner Lead, Impact Innovation, Insights & Measurement

The Advertising & Partnerships Insights & Measurement team seeks a Partner Lead (Manager level) to join the growing Impact Innovation team and accelerate the development of always-on, scalable, full-funnel campaign measurement solutions. The team is focused on advancing the future of campaign effectiveness measurement across the NBCUniversal portfolio. This includes identifying, evaluating, and implementing innovative solutions that showcase the impact of marketers’ media investments. This work directly supports our sales teams in securing premium sponsorship budgets and performance marketing spend. You will be responsible for supporting the measurement solutioning to meet strategic business objectives, to develop an always-on measurement suite supporting clients with varying goals: boosting awareness (e.g., brand lift), driving consideration (e.g., search lift) and optimizing towards conversion (e.g., app downloads). You will tap into experienced individuals to participate in the end-to-end journey of enabling new solutions: incubation, testing, POC implementation, scaled enablement and training. You will bring their marketplace knowledge to a cross-functional role to drive new always-on and scalable solutions. Duties and Responsibilities Leads the enablement, testing and analysis to vet new solutions digging into the data and underlying methodology Contributes to a multi-year measurement strategy aligned to evolving business goals Partners across various Sales, Account Management, Product and Campaign Insights teams to build roadmap and feedback loop Develops and demonstrates deep knowledge of managed solutions and NBCUniversal’s cross-platform ad-tech stack Cultivates and leads enterprise measurement partnerships across a diverse set of vendors Negotiates and launches new vendor deals collaborating with key stakeholders Provides leadership updates on measurement growth strategies Identifies and resolves issues, escalating recommendations to leadership Engages with internal stakeholders and outside vendors to ensure project milestones are adhered to