Manager, Content Strategy, Film/Kids

The Manager, Content Strategy will be an integral member of the team responsible for developing Peacock’s holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The Manager position will report to the Vice President of Content Strategy and will focus primarily on film and kids programming. Key group responsibilities include: Oversight of Peacock’s Film and Kids investment decisions, including setting volume benchmarks, assessing title popularity and quality, considering demographic targets, programming around genre and seasonality needs, and optimizing all decisions with a focus on Peacock KPIs Partnering with Peacock leadership (and the larger Programming team) in developing holistic content strategy, overseeing content spend allocation by content type, and helping to prioritize content needs across verticals Creating, improving, and updating in-depth valuation models to deliver actionable recommendations that guide strategic decision-making Working closely with the Peacock Acquisitions team to help evaluate film acquisition opportunities through a data-driven lens Collaborating with Peacock Scheduling (and UFEG/Universal Pictures) to optimize Peacock’s film release schedule, maximize user acquisition and engagement, and address scheduling gaps Partnering with Finance, Data Science, and Acquisitions on content pro formas related to major content decisions Assisting the Acquisitions team at various stages of content negotiations by providing timely analyses in reaction to evolving deal conditions and terms Developing performance targets for different content types based on user acquisition, engagement, efficiency, and other KPIs Compiling post-mortem analyses to determine areas for optimization and improvement Developing presentations for Peacock and NBCUniversal leadership on content strategy opportunities, comprehensive reviews of content verticals, and robust answers to complex and nuanced business questions Responding to ad hoc requests with thoughtful, robust, and timely analysis in coordination with cross-functional partners Conducting sophisticated market research (incorporating both first and third-party data), tracking competitive streaming and relevant broader media industry trends