Manager, Strategic Analytics & Content Optimization

The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major strategic initiatives and executive presentations across diverse disciplines such as Content, Marketing and more. This role works closely with relevant Analytics, Consumer Insights and Content Strategy counterparts to turn business and consumer intelligence into tangible business outcomes across Peacock, NBC, and Bravo. Reporting to the Director of Strategic Analytics & Content Optimization, the Manager will act as an analytical thought leader, supporting data-driven workstreams that shape strategy across a variety of project types including: maximizing cross-portfolio content value, identifying content optimization and emerging content opportunities, supporting content-led growth initiatives, analyzing competitor streaming performance, and supporting the development of executive presentations. The individual must be intellectually curious, an excellent communicator, comfortable working with a variety of data sets, knowledgeable about the Linear & Streaming TV landscapes, and experienced at assembling robust business cases. Essential Functions & Responsibilities: Transform data into action by using a combination of first- and third-party data sets, as well as business and consumer intelligence, to proactively identify and evaluate content trends and opportunities for optimization Partner and build relationships with stakeholders, gaining a deep understanding of their business needs to deliver analyses that help inform their strategic decisions Actively contribute to meetings and brainstorming sessions, and create compelling presentations supported by qualitative and quantitative storytelling Connect the dots between consumer content preferences and business needs to optimize viewership, content spend and revenue generation Identify growth opportunities on emerging platforms (e.g. FAST, social, short-form video) grounded in Bravo, NBC, and Peacock franchises/IP Support executive presentation development and help build the narrative via data-informed insights Analyze competitive streaming performance and trends, and provide insight-based recommendations regarding potential implications for Peacock, NBC, and Bravo businesses Be a member of a high-performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the NBCU organization