Senior Manager, Currency & Audience Analytics

NBCUniversal is seeking a Senior Manager, Currency & Audience Analytics to join our Ad Sales Insights & Measurement team. This role will focus on driving campaign performance through planning and measurement across currency streams, optimizing media plans across platforms, and ensuring accurate currency reporting of NBCU’s premium portfolio. The ideal candidate will have strong experience in media planning and posting, deep analytical skills, and familiarity with industry-leading currency providers. As part of NBCUniversal’s One Platform advertising technology stack, you will leverage advanced advertising solutions and data-driven insights to deliver impactful results for clients. This position requires a proactive, detail-oriented individual who thrives in a fast-paced environment and can collaborate across multiple internal teams and external partners. RESPONSIBILITIES – Serve as subject matter expert on currency measurement methodologies and systems (Nielsen, VideoAmp, Freewheel, etc.). Conduct currency assessments at both network/platform level and campaign level. Develop clear POVs on currency methodologies, including best practices for internal and external stakeholders. Provide alternative currency campaign reads and aggregate findings to deliver macro-level insights and marketplace positioning. Partner with internal teams (Planning, Pricing, Sales, Product) and external stakeholders on currency applications Able to analyze campaign performance, providing actionable insights and recommendations for optimization. Contribute to the development of new measurement solutions and provide feedback to product and engineering teams. Stay current on industry trends, evolving technologies, and marketplace standards in TV and digital advertising.