Sr. Product Manager, Audience Products & Data Partnerships

NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development and project management of NBCUniversal’s full advertising technology suite. From sales support to campaign execution, delivery, and billing, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU. As a Sr. Product Manager for Audience Products & Data Partnerships, you will own the strategy and execution for NBCU’s audience targeting capabilities and data partnerships program. This role is critical to enabling advertisers to activate first party and third-party data securely and efficiently. Key Responsibilities: Define and maintain the product roadmap for the centralized data onboarding platform and audience targeting tools. Lead development of features across audience building, partnership data integrations, and creative targeting solutions. Partner with Engineering and Data Science to implement identity resolution, audience modeling and profiling capabilities. Ensure compliance with privacy and security standards, including approvals for data usage. Drive integration with NBCU Ad Sales systems to support real-time targeting and campaign activation. Monitor ingestion workflows and optimize for speed, accuracy, and scalability. Conduct market research and competitive analysis to inform product enhancements. Develop KPIs and dashboards to measure adoption and performance of audience tools.