Paid Search Executive

The Paid Search Executive is responsible for the day-to-day execution, management, and reporting across Hayu's core paid search channels. This role focuses on meticulous campaign maintenance, optimisation to key performance indicators (KPIs), and supporting the team's testing agenda. Working under the guidance of the Paid Search Planner, and reporting to a Paid Search Manager, the Executive will be the hands-on specialist ensuring all campaigns drive efficient subscriber acquisition and retention for the service. Key Responsibilities: Campaign Execution & Optimisation Daily Management: Conduct daily monitoring and optimisation of paid search campaigns across core platforms, including but not limited to Google Ads and Microsoft Advertising. Account Hygiene: Ensure best-in-class account hygiene, including adherence to established campaign structures, naming conventions, and continuous quality score, conversion rate, and cost per acquisition improvements. Budget Pacing: Perform daily budget tracking and pacing to ensure accurate spend alignment against monthly budgets and campaign-specific goals. Tactical Testing: Execute A/B tests on ad copy, keywords, and landing pages working with the Paid Search Planner to drive measurable improvements in performance (e.g., CTR, CPA). Maintenance: Responsible for the hands-on building, migration, and restructuring of campaigns and ad groups as directed by the Planner. Performance Analysis & Reporting Data Extraction: Extract, organise, and analyse raw performance data from marketing platforms, combined with leaning on existing reporting dashboards. Reporting Support: Assist the Planner in compiling and delivering weekly performance reports, translating data into clear summaries of trends, risks, and recommended next steps. Tracking: Partner with Hayu’s Product Team and an external SEO agency to monitor and request any improvements or implementations via Google Tag Manager to ensure accurate conversion tracking and data flow between platforms and analytics tools like GA4. Financial Accuracy: Support the financial process by assisting with raising Purchase Orders (POs) and reconciling budget/spend data. Collaboration & Teamwork Cross-Functional Support: Work closely with the Paid Search Planner and the wider digital team to execute strategic roadmaps and ensure consistent messaging across all digital channels (Search, Social, Programmatic). Mentorship & Learning: Actively participate in training and upskilling sessions provided by the Planner and external partners (Google, Microsoft). Stakeholder Communication: Maintain clear and effective communication with internal stakeholders and external agency/publisher partners on campaign progress and execution details.