Specialist, On-Platform Strategy

NBCUniversal is hiring a Specialist to join the on-platform team in support of our direct-to-consumer streaming service, Peacock. This is a highly cross-functional role that will help drive the ideation and execution of Peacock’s growth, retention, and engagement plans and shape on-product merchandising tactics to maximize performance of our priority content. We are seeking an organized self-starter who is adept at managing multiple projects at once while being able to prioritize among various tasks, especially in a fast-moving and ever-evolving climate. The on-platform team is responsible for the merchandising, promotional, and lifecycle strategies driving user behavior on the Peacock platform. This position will work in a cross-team role supporting the merchandising and lifecycle verticals. Responsibilities: Creating insertion orders for lifecycle, engagement and retention tactics Submitting creative hero requests for lifecycle, engagement and retention campaigns Developing merchandising tactics to support marketing and engagement campaigns Supplying reporting for assigned campaigns; ensuring accurate playout Building content curation plans for multiple Peacock pages and collections Maintenance of metadata and product feature tracking Translating performance data and insights into recommendations across on-platform Updating workflow documentation and recordkeeping in AirTable, Excel, and other internal systems