Senior Director, Sales Automation

About the Role NBCUniversal is looking for a Senior Director, Sales Automation to lead our Sales AI and Automation product portfolio. This role will define and deliver capabilities that improve how our sales teams work, reduce manual effort, and create better experiences for sellers, sales leaders, and support teams. NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development and project management of NBCUniversal’s full advertising technology suite. From sales support to campaign execution, delivery, and billing, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU. What You'll Do Define and own the product strategy, roadmap, and priorities for Sales AI and Automation. Partner with sales leaders and business stakeholders to understand pain points and identify opportunities to improve seller and marketer productivity and operational efficiency. Evaluate and prioritize opportunities for AI, automation, and workflow improvements across Salesforce and the broader sales and marketing technology ecosystem. Lead product discovery by combining user research, data, and business insights to define high value sustainable solutions. Translate business needs into clear product requirements, user stories, and success metrics. Partner with Engineering, Architecture, Data, and Design teams throughout delivery, from concept through launch and adoption. Measure product performance using adoption, engagement, operational, and business outcomes, and continuously optimize based on results. Drive organizational alignment across multiple stakeholder groups, balancing strategic priorities with near term business needs. Partner with Change Management and Enablement teams to support successful adoption of new capabilities. Stay current on emerging AI technologies, automation platforms, and industry trends, identifying opportunities to responsibly introduce new capabilities. Lead, coach, and develop a Business Analyst while establishing strong product management practices across the team. Build strong relationships across Product teams to understand how capabilities connect across the sales and marketing ecosystem, identify opportunities to simplify and automate end to end workflows, and share best practices that improve consistency and accelerate delivery.