Senior Business Analyst, Revenue Growth Platforms

NBCUniversal is seeking a Sr. Business Analyst, Revenue Growth Platforms to support the development and execution of products that enable revenue growth across our advertising business. Reporting to the Director, Revenue Growth Platforms, this role will help deliver capabilities that improve prospecting, lead management, seller workflows, and revenue generation across Programmatic, Universal Ads, Local, and SMB businesses. The Sr. Business Analyst will partner closely with Sales, Operations, Data, Technology, and Product teams to define requirements, prioritize enhancements, and deliver scalable solutions that improve seller productivity and business outcomes. Responsibilities Partner with stakeholders to understand business objectives, seller workflows, and process improvement opportunities. Gather, analyze, document, and validate business requirements for revenue growth initiatives. Translate business needs into user stories, functional requirements, process flows, and acceptance criteria. Support initiatives across lead generation, prospecting, qualification, routing, engagement, and conversion processes. Collaborate with Salesforce Product and Technology teams to implement solutions within the broader sales technology ecosystem. Analyze business processes, user feedback, and performance metrics to identify optimization opportunities. Support backlog refinement, testing, deployment, and release activities. Lead User Acceptance Testing (UAT) planning, execution, and issue resolution. Develop process documentation, training materials, and business procedures. Support evaluation of sales technology platforms, integrations, and emerging capabilities. Partner across teams to deliver consistent and connected seller experiences.