Customer Platforms Analyst

In this role, you will play a crucial part in shaping the future of our customer platforms, namely GolfNow, GolfPass and GolfNow Compete. As a key member of our team, you’ll be a key point of contact with the product and technology teams with the key aim to deliver a seamless experience for golfers, our golf course partners, internal teams and other stakeholders. Naturally you will have an inquisitive mind, self-drive learning and development, and will continually seek to understand platform processes and flows, in order to be the first point of contact for problem solving technical issues and driving continuous improvement. Key Responsibilities: Solution Development. Work closely with development teams to ideate, create and implement innovative solutions to platform challenges which align with user needs. Key focus areas will be: Building robust and scalable solutions to ensure a seamless experience for all users. Identifying and resolving complex technical issues to keep our platforms running smoothly. Taking the lead on payment systems to ensure a seamless checkout experience and reduce payment failures. Provide actionable recommendations to engineering and development teams based on thorough analysis of technical challenges and user feedback. Assist in the prioritisation and implementation of platform enhancements. Optimize our D2C GolfPass Offering. Key focus areas will be: Payments: Analysis & investigation to ensure GolfPass members (current & prospective) have a seamless experience when renewing or joining into the program. Marketing: Collaborate with marketing to develop platform campaigns to increase conversion from free trial to paid, drive renewal and reactivation rates. Integrations: Align with teams on evolving the GolfPass offering by increasing touchpoints and integrations across our platforms. Cross-functional Collaboration. Serve as a technical liaison between engineering, product management, customer support, and sales teams to ensure cohesive operation and alignment with strategic goals. Analytics & Reporting. Utilise analytics tools to monitor platform performance before and after changes, reporting on improvements, challenges, and the impact on user experience and business metrics. Knowledge Sharing & Advocacy. Share your knowledge by leading training sessions and building a comprehensive knowledge base. By becoming an advocate for our platform’s features and capabilities, you will help ensure that all stakeholders have a thorough understanding of how to leverage our platform for maximum benefit, fostering an environment of continuous learning and improvement. Data Usage. Foster a data 1st culture, helping to ensure the right data is collected and used throughout the ecosystem. Examples include: Usage of scores logged in Compete to present GolfPass videos to golfers. Using booking data to illustrate how GolfPass could benefit a golfer. Using data to inform system changes.