Coordinator, Marketing Strategy

NBCU is looking for a dynamic Strategist to become a valued member of the Entertainment Marketing Strategy team (Bravo and NBC). Reporting to the VP, Marketing Strategy, this person will support the Marketing Strategy team in the development of marketing strategies that foster ideas, inspire creative thinking, drive cultural relevancy and lead to audience awareness, tune-in and fandom. They will also assist with managing day-to-day marketing strategy support and administrative functions, coordinating multiple assignments and marketing projects, and serving as department liaison communicating with internal Bravo and NBC divisions. The Marketing Strategy team works cross-functionally across multiple disciplines and plays a critical role in establishing the foundation of marketing campaigns across all networks, while also assisting with other high visibility brand priorities. Role Purpose The candidate will assist in the development of marketing strategy briefs; they will utilize data, insights and analysis to help define and articulate the audiences, positioning, messaging hierarchy, cultural context and marketing approach for original programming. The candidate will work closely with cross-functional teams across NBC, Bravo and Peacock to assist the Marketing Strategy team. The candidate will maintain organizational tools for the Marketing Strategy team to ensure information is easily accessible, up-to-date and accurate. Responsibilities Conduct and/or obtain all necessary background research for new projects, including finding relevant articles, summarizing information, and gathering materials internally. Work with data systems, as well as internal and external research partners, to mine relevant consumer insights and cultural trends. Aid in the development of marketing strategy briefs, including authoring strategic primers in-house, working with external agencies and assisting the Marketing Strategy Team. Oversee the Marketing Strategy team’s organizational tracker (AirTable) and share drives, ensuring all updates and the latest documents are constantly incorporated and maintained. Manage all meeting scheduling for the Marketing Strategy Team and take lead on notes. Help on-board and manage the Marketing Strategy Team Page. Attend all necessary meetings regarding specific networks, shows, and/or internal team updates; provide notes and/or summaries from meetings to Marketing Strategy team leadership as needed.