Role Purpose: The Multiplatform Planning Coordinator will support the overall development of campaign strategies including on-air and paid media to help generate brand awareness for VERSANT’s Sports & Entertainment brands. They will ensure that all priorities are being effectively and efficiently promoted across VERSANT platforms and in paid media. This person must be proactive and detail-oriented, skilled in data & analytics and have the ability to hit deadlines, troubleshoot, multitask, and pivot at a moment’s notice. Responsibilities: Help maximize viewership by strategically planning and scheduling campaigns to maximize reach, frequency, and conversion Plan and schedule across platforms according to marketing priorities, understand premiere plans, rollout, and stunt strategies Support the team in the development of paid media plans Gather, utilize, and interpret data to inform strategy Assist in outlining campaign deliverables and commissioning promo content, relaying strategies and communicating closely with Production/Creative teams to ensure timely delivery of assets Communicate asset and trafficking instructions to execute strategy across platforms Collaborate across teams, staying up to date with priorities in a fast-paced environment Assist with compiling & reconciling on-air schedules for post campaign analysis; pull post-log reports; analyze campaign effectiveness and provide recommendations for future strategy and planning Troubleshoot and problem solve, work with all teams to investigate and resolve issues Assist with ad hoc requests Keep up to date with entertainment, content, and industry trends