Senior Director, Streaming Insights

As a part of the Advertising & Partnerships Peacock Insights team, the Senior Director, Streaming Insights, will play a key role in supporting high-profile initiatives that make a tangible impact. You will manage a team that utilizes diverse set of datasets to lead analyses that advise cross-functional decision-making in Peacock’s ad strategy and uncover insights essential to driving revenue growth of Peacock and the NBCUniversal Media Group. Areas of focus include – marketplace positioning strategy, ad innovation measurement, proving business outcomes for advertising clients, and cross-functional advertising strategy. You will act as a thought leader, playing an active role in turning data into actionable insights that inform the positioning strategy for Peacock in the ad sales marketplace, build relationships with key stakeholders, and drive innovation across the organization. Responsibilities Develop the insights roadmap for Peacock ad sales marketplace positioning and oversee the execution of analyses in support of that vision Lead on establishing measurement strategy for new ad innovations and synthesize learnings about performance, identifying room for growth Partner and build relationships with key stakeholders within Ad Sales, gaining a deep understanding of their business needs, to deliver analyses that tie directly to informing their strategic decisions Champion the development of new metrics and data sets that will support Peacock’s ability to win dollars in a competitive ad sales marketplace Execute custom research to help uncover compelling consumer insights about the evolving video and advertising marketplace Consult with advertising clients on latest trends in streaming video and provide recommendations on how to optimize performance Synthesize data into easy-to-consume storylines for both internal and external audiences Supervise, develop, and retain a best-in-class team of researchers Effectively communicate and present findings to peers, key stakeholders, external clients and executive leadership Become a member of a high performing, highly collaborative insights team that evangelizes the use of data across the ad sales organization