Director, Strategic Planning - Sports Next - VERSANT
Lead and mentor a team of Strategic Account Managers responsible for client discovery, media planning, campaign execution, and reporting across paid social and digital channels. Drive overall account strategy, ensuring client objectives are met through innovative media plans, seamless execution, and data-driven optimizations. Act as senior point of escalation for client relationships, ensuring proactive communication, high satisfaction, and long-term retention. Partner with Sales leadership to shape go-to-market strategies, product positioning, and client proposals across NBC Sports Next offerings. Oversee development and delivery of strategic media recommendations and performance recaps, ensuring insights and optimizations are actionable and tied to business outcomes. Collaborate with cross-functional leaders (Sales, Product, Engineering, Marketing, Finance) to drive scalable processes, campaign effectiveness, and operational excellence. Ensure flawless execution of media campaigns across platforms including Meta, TikTok, Google, and emerging channels, while maintaining alignment with revenue goals and KPIs. Champion best practices in campaign setup, delivery, and reporting to maximize efficiency and performance across high-volume partner activations. Guide development of client-facing materials, including presentations, reporting decks, and performance recaps, ensuring they are compelling, on-brand, and strategically aligned. Own resource planning, prioritization, and workflow management to balance competing client demands and internal initiatives. Lead knowledge-sharing initiatives across the organization, ensuring Sales and client teams are educated on NBC Sports Next products, capabilities, and case studies. Partner with Finance and Operations teams to resolve billing inquiries, streamline campaign lifecycle processes, and ensure accuracy in revenue recognition.