Sr. Director, Marketing Strategy

Job Description: Universal Television Entertainment (UTE) is seeking a dynamic strategist to lead the development of holistic, data-informed marketing strategies for original and acquired programming on Peacock. Reporting to the VP, Marketing Strategy, this role is part of a broader team responsible for building actionable marketing strategies across the UTE portfolio – including NBC, Bravo, NBC Sports, and Peacock – that drive awareness, subscriber acquisition, and engagement. The person will also help shape the agenda for consumer-driven, long-term strategic thinking around Peacock show franchises. A successful leader in this position will be highly motivated and able to balance multiple work streams to drive key initiatives throughout the organization. The ideal candidate is a strategic thinker with a deep understanding of entertainment marketing, audience behavior, and the evolving streaming landscape. The Person: You’re energized by the idea of balancing the art of creative intuition with the science of analytical rigor. You have a strategic mindset that can zoom out to see the big picture while also diving deep into data and insights. You’re a dynamic storyteller who communicates clearly across disciplines to multiple stakeholders. You thrive in a collaborative, solutions-oriented approach and are comfortable navigating a fast-paced, constantly evolving media environment. Responsibilities include, but are not limited to: Lead marketing strategy development for Peacock’s original series and key titles – defining positioning, audience targets, objectives, and strategic frameworks Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and others to uncover insights and inputs that inform the development of marketing strategy briefs Mentor and lead a team of strategists, fostering curiosity, collaboration and elevating strategic rigor across all titles Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and challenges that inform differentiated strategies Partner with senior leadership to align marketing strategies with Peacock’s broader brand and business goals Help manage the workflow to ensure projects move efficiently and meet deadlines