Analyst, Ad Impact

Join NBCUniversal’s Ad Sales Impact team, where we partner with agencies and clients to measure campaign effectiveness and drive attribution insights across NBCUniversal’s world-class content, platforms, and properties. You’ll play a key role in cross-funnel campaign measurement (linear and digital) and collaborate with internal stakeholders, clients, and agencies to bring data-driven insights to life. Key Responsibilities Pull data from research tools, dashboards, and vendor sources to uncover campaign performance insights. Support campaign attribution analyses, connecting media exposure to key brand and business outcomes. Create clear, visually compelling presentations and reports that communicate results, insights, and recommendations. Collaborate with internal teams and external vendors to ensure measurement elements are executed accurately, milestones are met, and deliverables are on schedule. Support development of case studies and share best practices across measurement initiatives. Partner with agencies and internal stakeholders to assess the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms, and properties. Manage campaign setup and support client onboarding for measurement projects.