Senior Director, Product Marketing

We are seeking a Senior Director of Product Marketing to lead Go-To-Market strategy and commercialization for NBCU’s advertising products across data, technology, targeting, programmatic, and measurement. You will partner closely with senior leadership across Product, Strategy, Measurement & Impact, and Sales Enablement to shape how NBCU brings new capabilities to market and evolves existing solutions. Ideally, you are a strategic storyteller with deep product marketing expertise, strong executive presence, and demonstrate the ability to translate complex technologies into compelling narratives that drive marketplace adoption. Responsibilities: Lead GTM strategy for priority advertising products across data, identity, programmatic, targeting, and measurement Develop internal and client-facing collateral including launch decks, sales playbooks, one sheets, FAQs, POVs, and case studies Collaborate cross functionally with Product, Strategy, Measurement & Impact, Sales Enablement, and Communications to ensure aligned positioning and messaging Guide commercialization across the product lifecycle, from beta through general availability, including packaging, positioning, and sales readiness Partner with Product and Strategy to influence roadmaps using customer insights, market intelligence, and competitive analysis Own narrative development to simplify complex technical concepts and articulate the value of NBCU’s advertising ecosystem Conduct market and competitive research to identify trends, whitespace opportunities, and areas of differentiation Track and report on product marketing KPIs including adoption, engagement, and usage Establish and refine PMM best practices, frameworks, and processes to improve team efficiency and cross-functional alignment Support internal enablement, including sales training, and ongoing updates to key collateral