Web Strategy Specialist

NBCUniversal is seeking a Web Strategy Specialist – Sports to join the Growth Go-to-Market team within its direct-to-consumer digital video streaming business. This role, reporting to the Web Strategy Manager, will focus on the day-to-day management, optimization, and execution of sports landing pages on PeacockTV.com. The ideal candidate is a detail-oriented self-starter with high attention to detail, maintaining and prioritizing a roadmap of landing pages based on evolving business goals. The ideal candidate is a strategic, detail-oriented self-starter with experience in CMS-based web production, a passion for sports content, and a background in SEO and conversion-driven web experiences. This individual will be responsible for maintaining and evolving the sports landing page strategy to drive engagement, improve user experience, and support key sports initiatives. Responsibilities: Manage and optimize sports landing pages by leading the design, build, launch, and ongoing enhancements of PeacockTV.com sports pages Own the sports page roadmap, prioritizing updates based on business objectives, programming changes, and user engagement insights Collaborate with internal teams (NBC Sports Marketing, Product Marketing Design, Product Marketing Strategy, Platform Operations, Decision Sciences, and Legal) to ensure sports pages reflect the latest offerings, live events, and upcoming games. Collaborate with multiple cross-functional teams to create a seamless landing page experience aligned with paid and organic marketing efforts Contribute to go-to-market (GTM) campaign planning for sports programming, ensuring landing pages effectively support key tentpole events. Leverage analytics tools (data dashboards, heat map tools, etc.) to track page performance, user behavior, and conversion trends, using insights to inform optimizations. Execute A/B tests in Optimizely and oversee launch efforts to improve user experience, engagement, and conversion on sports pages. Monitor competitor strategies and industry trends to identify new opportunities for innovation and best practices.