The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. NBCUniversal is seeking a Senior Manager, Web Strategy to join the Growth Go-to-Market team within its direct-to-consumer digital video streaming business. You will report to the Director, Web Strategy, will lead experimentation strategy and own the logged-out PeacockTV.com experience (including homepage and landing pages) as a key acquisition surface, guiding a cross-functional roadmap and a team responsible for execution. You will need to be a proactive, detail-oriented self-starter with high attention to detail, maintaining and prioritizing a roadmap of experiments based on evolving business goals. Ideally, you are an expert in leading cross-functional workflows and CMS-based conversion-focused web experiences and have a passion for experimentation. Responsibilities: Lead experimentation strategy, roadmap, and testing philosophy for experimentation on PeacockTV.com, prioritizing experiments that have the greatest potential for business growth Guide and optimize partnerships with experiment, personalization, and acquisition tooling vendors to maximize business growth and ROI Translate experiment results into actionable insights to influence future strategies for web and across the business Partner with multiple cross-functional teams (Commerce Product, Product Marketing Design, Product Marketing Strategy, Platform Operations, Decision Sciences, Performance Marketing, and Legal) to strategize and execute go-to-market plans for major content moments on our website Leverage analytics tools (Adobe Analytics, heatmap tooling, etc.) to track page performance, user behavior, and conversion trends, to generate insights and inform future experimentation strategies Monitor competitor strategies and industry trends to identify new opportunities for innovation and best practices Build, mentor, and scale a high-performing team focused on experiment ideation and execution and landing page strategy and development