Senior Analyst, Email/SMS Marketing & Integrations, Ecommerce

Campaign Management & Optimization Partner with editorial teams to routinely program and deploy daily email/SMS campaigns optimized for opens, clicks, conversions, and revenue Assist with marketing operations including copywriting, template programming, creative development, A/B testing, QA, and deployment as needed Reporting & Analytics Track and analyze core KPIs including list growth, churn, and engagement, as well as earnings and revenue Design and execute testing plans aligned with strategic goals and revenue impact Lifecycle & Personalization Strategy Own the strategy and execution of commerce lifecycle marketing journeys (onboarding, engagement, retention, and re-engagement) Develop and optimize automated campaigns and dynamic content across email and SMS Implement and refine multi-channel customer touchpoints using MarTech tools to deliver timely, relevant experiences Audience Growth & Integrations Drive newsletter/SMS growth by coordinating with Audience Development managers on acquisition tactics (e.g., overlays, interstitials, reg walls) Maintain list hygiene, email deliverability and user lifecycle health Manage ESP/SMS platform integrations (e.g., Sailthru, Airship) and support cross-channel strategies including push and in-app ● Serve as a key stakeholder in MarTech stack optimization