Senior Director, Brand Creative Strategy

Job Overview You will lead the global Brand & Creative Strategy team, responsible for developing and packaging innovative advertising solutions for CNBC International. CNBC is the number one business and financial news network on the planet. Our mission is to help the influential and aspirational to make astute decisions to get ahead. CNBC International ensures no matter where you are, you can keep up to date with the latest breaking business and financial news. With international headquarters in London and Singapore, we provide the perfect 24-hour global business briefing. From the start of trading in Asia, through the Closing Bell on Wall Street, our fast-paced, hard-hitting business coverage makes CNBC essential viewing for any senior business leader. In addition to our global TV channel, available in more than 385 million homes worldwide, CNBC is also available on mobile, tablet and desktop. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. Based in London, this global role is crucial to CNBCI’s in-house Catalyst Agency and the wider CNBC Ad Sales department. There are several connected primary responsibilities: Lead the Brand and Creative Strategy unit, ensuring best practice processes and award-winning creative concepts to help grow our revenue. The group’s primary focus will be to drive revenue growth by delivering strategic, client-centric solutions that harness CNBC’s premium content, expansive network, and renowned IP, translating them into fully developed, client-facing proposals and presentations. An operational and strategic function that delivers departmental and wider stakeholder management and direction as needed across areas such as partnerships, product monetisation, digital and other teams, working with the VP, ECD of Catalyst and other ad sales leaders in reviewing, determining and delivering on strategic goals, growth and opportunities. A key liaison with multiple stakeholders across various businesses and geographies finding synergies, alignment and implementing processes and other integrations. Identifying, building and prioritising innovative international products and opportunities. The role and the team under the role will champion industry-leading and award-winning creative excellence and original thinking. It will work closely with senior CNBC editorial stakeholders and leadership and the wider commercial teams, including product, events, data and the content studio to help bring the vision to life. KEY RESPONSIBILITIES Help define and deliver on the strategic direction for the Catalyst Agency and the wider sales unit. A leader that works with our ad sales teams, brands and our products – overseeing a Brand and Creative Strategy team that develops award-winning concepts and solutions for our clients and providing the support and guidance to help the team deliver to its objectives and develop their combined and individual skills. Working with the VP, ECD of Catalyst Agency, play a key role in strategic growth and opportunities, including integrating functions and processes across other company divisions. Responsible for implementing, reviewing and updating systems and processes across commercial and editorial teams, building relationships, identifying and acting on new opportunities that help drive revenue growth. Oversee multiple workstreams across branded content, digital campaigns and integrated marketing initiatives. Evolve client pitch and presentation process. Work as a conduit between sales and content on assessing best practice process and workflow Keep up-to-date with industry and technological advancements particularly in the digital advertising and experiential space, b2b and b2c events. In addition, maintain deep knowledge of: Business news, CNBC’s coverage, and key regional newsmakers. CNBC’s programming and editorial calendar across platforms. Media regulations across global markets (Ofcom/IMDA). Competitor activity, client movements, and industry shifts.