Analyst, Digital Analytics-CNBC & MSNBC
Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MSNBC, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a passionate researcher and data storyteller who thrives in a fast-paced environment and is energized by the idea of contributing to the growth of a new company within a challenging media landscape. This position will be on the Versant Digital Platforms Analytics team, with a focus on supporting the CNBC and MSNBC digital teams to provide an in-depth understanding of the audiences, their behavior on sites, apps, social, and streaming platforms, and how to create the best content and user experience to deepen users’ connection with the brands and drive growth. Responsibilities: Partner with MSNBC and CNBC editorial, social, audience development, and product teams to deliver actionable insights and strategically make recommendations on performance Handle performance metrics and reporting for all digital platforms including website, apps, and OTT platforms Work within large datasets or a data lake to pull data for advanced analysis across multiple datasets and inputs Leverage data visualization tools to curate reporting for cross-functional teams Maintain, update, and distribute actionable dashboards or reports to ensure data governance Partner with finance to maintain and refine operational business models and forecasts Utilize SQL to create custom datasets across multiple data sources Work within Adobe Analytics data to QA eVars/props and page calls, create custom metrics, and segments Work with Data Engineering teams to identify requisite data sources to enhance database, financial, and marketing operations