Director, Digital Data Implementation

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. We are seeking a seasoned and strategic leader to join our team as the Director of Digital Data Implementation. In this role, you will lead the development and execution of our digital analytics data collection strategy, ensuring precise and scalable implementation across TV, web, and mobile platforms. You’ll partner closely with stakeholders across product, engineering, marketing, and analytics to translate business goals into actionable data collection frameworks that drive insights, optimize experiences, and support enterprise measurement needs. Key Responsibilities: Lead the full end-to-end lifecycle of digital data collection implementation across all platforms, ensuring solutions are reliable, scalable, privacy-compliant, and maintain the highest standards of data integrity. Define and manage technical requirements and solution designs for Adobe Edge Network, Adobe Analytics, and associated streaming APIs (Data Feeds, Data Warehouse Files, Exports). Partner with product, engineering, analytics, and marketing teams to align data strategies with core business objectives and KPIs. Advocate for best-in-class data collection practices, including robust data layer architecture, consistent tagging strategies, and metadata standardization. Oversee audit processes and validation workflows to ensure accuracy and completeness of data collection, resolving discrepancies as needed. Stay ahead of trends and innovations in digital analytics, including Adobe Experience Platform (AEP), XDM schemas, and media measurement integrations. Provide thought leadership in integrating cross-platform measurement tools, including Nielsen, ComScore, Conviva, and others. Drive continuous improvement through automation, documentation, and optimization of implementation processes. Manage and develop a high-performing technical implementation team, fostering a culture of excellence, innovation, and accountability.