Creative Director, Brand Creative Marketing (Growth & Lifecycle, Performance Media)

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. The Position Peacock is seeking an experienced, innovative, and collaborative creative leader to oversee brand creative marketing across the Growth & Lifecycle (On-Platform, Demand Generation & Product Marketing) and Always-on Performance Media teams. You’ll use both sides of your brain, taking complex data and turning it into breakthrough, brand-defining creative. As the Creative Director you will be responsible for inspiring and leading a team of creative writers, producers, art directors and designers (both internally + externally) to develop and execute on the master brand positioning and strategy. You’ll not only build integrated, brand-centric campaigns that will drive customer acquisition, engagement and retention across all the channels but create genuine brand love for Peacock. This role will partner closely with its Performance Media and Creative Ops counterparts to drive the conceptualization, development, execution, always-testing and always-learning of creative on-product and across social channels. You’ll co-pilot the creative strategies and campaigns, lead creative testing and collaborate with internal teams and agency partners on improving and optimizing creative performance. The Person You are a data-minded creative who can inspire, direct and lead teams to produce innovative, effective campaigns (often at high-volume), positioning, and messaging that cuts through a crowded and extremely active marketplace. You like to take big swings on ideas that are grounded in the needs of the business and help drive both short-term and long-term KPIs. You think about brand creative as integral to growing the business and craft clear creative briefs to align teams on a shared vision. You are entertainment and pop-culture obsessed, a master of understanding how entertainment and content can connect with audiences on a personal, deeper, emotional level. Whether you’re a Bravoholic or Potterhead or Dunder Mifflinite or something else, you’ll pack up that fandom and bring it here with you, wearing it like a badge of honor. You’re on top of industry trends and know all the social platforms inside and out, expert of bringing voice and dimension to social best practices. Qualifications Required Qualifications: 10+ years of brand creative experience inclusive of performance and growth marketing; experience in entertainment or DTC/Product creative marketing a plus. Link to online portfolio required A successful track record for translating marketing briefs to innovative creative campaigns that drove user acquisition and engagement and contributed to brand love; comfortable with leading high-volume creative deliverables. A proven history of developing creative strategies across all social platforms and inspiring work for a challenger brand in order to differentiate in a crowded marketplace. Direct experience building relationships and collaborating with cross-functional partners (media, marketing, creative ops), internal creatives (art directors, writers, producers) and external agency partners.

Job ID
743999980902523
DetailURL
https://jobs.smartrecruiters.com/NBCUniversal3/743999980902523
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51535868 Direct-to-Consumer Peacock Marketing Marketing
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51535868
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743999982359253

ERG Group Title
Universal City,California
Internships Seasons Title
https://jobs.smartrecruiters.com/NBCUniversal3/743999982359253

743999980902523

ERG Group Title
New York,NEW YORK
Internships Seasons Title
https://jobs.smartrecruiters.com/NBCUniversal3/743999980902523
Multi Location
Yes
Multi Location Title
Universal City,California, New York,NEW YORK
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https://jobs.smartrecruiters.com/NBCUniversal3/743999982359253, https://jobs.smartrecruiters.com/NBCUniversal3/743999980902523
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