At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. The Director, Retention Strategy, will be a key role on Growth and Lifecycle Marketing’s Audience Development team helping identify opportunities to pull levers that increase our engagement KPI’s and reduce Peacock member churn. You will work both cross-functionally and closely with the CRM/Retention teams to evaluate product and marketing performance data, create test plans, and make recommendations to increase optimization. The ideal candidate loves diving into what the data is telling us, sharing ideas across the organization, and helping us sustain and grow consumer engagement. Key Responsibilities Manage a team of marketers responsible for planning fan engagement and lifecycle messaging within the email, push and in app messaging channels. Develop and track audience cohort analyses with data and analytics teams to identify opportunities for re-engagement / to prevent churn or increase win-back. Work cross-functionally with Marketing, Product, Editorial, and Data/Analytics teams to ideate and execute retention-driven initiatives that grow our KPI’s outside of traditional CRM communication channels. Translate high-value behaviors and motivations into optimizing CRM channels messaging. Look for opportunities on times to strike for action to increase our engagement with title repertoire expansion (watch more content on Peacock). Apply macro thinking to plans to create the biggest impact on Peacock audience cohorts. Develop test plans for cross-functional initiatives as well as CRM cross-channel campaigns to drive promotion/segmentation strategies that feed into retention optimization Report on retention investment and relevant KPI's supporting both short- and long-term customer-conversion and -retention goals and use insights to communicate potential product improvements. Develop retention scoreboard with reporting by channel and tactic that informs go-forward strategy. Partner with Marketing Strategy teams to identify and assess impact of optimizations on CRM channels. Represent retention team and goals to introduce fan engagement / loyalty initiatives within the business including interactive experiential programs that drive increased viewership and content affinity