Sr. Analyst, Audience Growth

NBC News Digital is seeking an Sr. Analyst, Audience Growth to help drive incremental revenue and value to audiences across NBC News. This role will work under the Audience team and will be responsible for NBC News’ commerce brands, Shop TODAY and NBC Select — driving audience monetization through paid media strategy. This role requires a strong understanding of the affiliate commerce space, a high level of curiosity, and a desire to test new initiatives with little or no historical data. The ability to partner cross-functionally, innovate, and pivot in a high-performing team is a must. Responsibilities: Own paid media performance tracking in partnership with external vendors Ability Own in-house affiliate and branded partnerships paid media campaigns Support Audience team in technical integrations, including CRM, CAPI (Meta/Google), CDP (e.g. mParticle), MMP (e.g. Kochava), etc. Manage paid media operations, including internal/external stakeholder management, reporting, content analysis, and ad creative quality assurance Partner with manager on managing and optimizing a robust paid media budget Foster strong relationships and trust across the Commerce and Digital team key stakeholders, including Editorial, Partnerships, Product, and Analytics Partner with Commerce Editorial and Commerce Partnerships teams to operationalize campaigns that drive a positive ROI Track and submit invoices from vendors